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The Brand Building Blueprint

Welcome

A Message From Will Adams (1:31)
Housekeeping

Brand Strategy

Your Unique Style With Will Adams (4:58)
Intro to Branding (9:50)
Branding vs. Marketing: What’s the Difference? (9:59)
Define your Target Audience (17:41)
Competitive Analysis (4:08)
Your Brand’s Personality (9:20)

Clarify Your Message

Words That Resonate & Consistency (5:41)
Copywriting Fundamentals (14:51)
Be The Coach (6:57)
Emphasize Benefits Not Features (10:41)
Highlight Pain Points (5:52)
Explain Your Process (5:16)
Create Your Call-To-Actions (5:32)
Writing Content (14:28)

Design Your Brand Identity

How Visuals Affect Us (5:26)
Brand World (5:35)
Canva Overview (22:19)
Color Psychology (19:18)
Create Mood Boards (6:48)
Choose On-Brand Photography (11:08)
Design your Logo (14:11)
Pick your Typefaces (6:36)

Your Brand’s Purpose

Your Story Makes YOU Unique! (6:16)
What’s Your Why? (9:04)
Write Your Backstory (8:46)

Prioritize Your Business Goals

Create a Marketing Plan (8:54)
Identify Sales Opportunities (5:42)
Operations Goals (5:26)

Marketing Your Brand

Wireframe Your Website - Part 1 (9:35)
Wireframe Your Website - Part 2 (9:55)
Promoting Your Brand With Social Media (12:32)
Search Engine Optimization (SEO) Basics (10:13)
Sales Funnel Fundamentals (7:33)
Reach Customers with META Ads - Part 1 (25:26)
Reach Customers with META Ads - Part 2 (18:00)
Reach Customers with META Ads - Part 3 (9:47)

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A Message From Will Adams

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